Disaronno is focusing his marketing on the mixology and the cocktail world. For this reason is pushing the Disaronno Sour cocktail both in the ON and the OFF trade channel. One of the material needed to do this was an eye-catching vessel.
For this reason in 2014 was presented the Sour Jar. The idea was to import the trend, popular in USA and UK, of drinking cocktail using a mason jar as a glass.
For the logo I create and old-style typeface, coerent whit the craft mood of the vessel, and as well as the branding, I put a white Disaronno shape in the backgroud, to immediately recall the product in the mind of the consumer.
In addition to the mason jar I had to create all the packaging materials supporting the sale. I decided to focus on the craft mood, to do that I create a plain cartboard printed only in white on the avana.
See more of my works at my website: pels.it
